1) budget a) a general direction in which situation is changing or developing
2) brand b) the ability to do something well
3) IPO (initial public offering) с) a person or a company that somebody owes money to
4) save d) a decrease in amount, number, etc.
5) trend e) the reason why somebody does something or behaves in particular way
6) skill f) the act of a company selling its own shares on the stock market for the first time
7) motivation g) a set of products of a particular type that are made or sold by a company
8) creditor h) to keep money instead of spending it, especially by putting it in a bank account
9) fall i) the amount of money that is available to a person or an organization and a plan of how it will be spent over a period of time.
10) product line j) a name given to a product by the company that makes it, especially a trademark

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